One of the main goals of the Authenticities initiative is to create a true European Network of cities across the EU. Within this network, best practices and ideas can be shared and specific activities at local level are carried out to raise awareness on the value of intellectual property and the damage caused by fake products.
It builds on a pilot initiative led by INDICAM (Italy), in association with ANDEMA (Spain) and UNIFAB (France), three national brand associations. The cities of Paris (France), Rome, Ravenna, Cervia (Italy), Alicante and Málaga (Spain) were awarded the title of ‘Authenticity’ during the pilot phase.
The current European Network of Authenticities comprises eighteen European cities. These cities include:
- Argostoli, Thessaloniki (certification expired), Mykonos (certification expired) and Corfu (certification expired), in Greece
- Sofia (certification expired), Plovdiv, Targovishte (certification expired), Burgas (certification expired) and Stara Zagora in Bulgaria
- Banská Bystrica (certification expired) and Bardejov in Slovakia
- Barcelona, Madrid and Zaragoza in Spain
- Liepāja and Daugavpils in Latvia
- Lisbon (certification expired) in Portugal
- and Pécs in Hungary.
Stay tuned for updates!