A memorandum of understanding was signed on 14 May 2024 between the Spanish Patent and Trademark Office and the Municipality of Barcelona.
Barcelona, a city renowned for its vibrant culture and rich history, is now recognised as an authentic city with the slogan "Authentic is Real." This initiative aims to raise awareness about the importance of combating counterfeit products and promoting genuine, high-quality goods.
Located on the northeastern coast of the Iberian Peninsula, Barcelona is the capital city of the Catalonia region. It is famous for its architectural landmarks, including the iconic Sagrada Família and Park Güell, designed by Antoni Gaudí, as well as its beautiful beaches and dynamic arts scene. The city is a major tourist destination, attracting millions of visitors annually who come to experience its unique blend of history, culture, and modernity.
With the title of "Authenticity," Barcelona is committed to promoting genuine experiences and products, ensuring that its visitors and residents can enjoy the city's offerings in the most authentic and high-quality manner.
Useful links of the IP national office and the Municipality
Spanish Patent and Trademark Office
Milestones
- MoU signed 14/05/2024
- Kick off Media Event:
- Public awareness campaign:
- Education and Trainings for local IP enforcement authorities:
- Educational Activities (Public, schools etc.):
