AUTHENTICITY was born with the goal to create a network with the european cities that resolve to engage in the awarness of right of intellectual property (IPR).
But how to succeed in this goal?
AUTHENTICITY bases its strength on a double view. On one side it looks to problems touched by an European and community point of view, also thanks to EUIPO
(European Intellectual Property Office) support; on the other side with a more territorial print, that helps promotional and awareness campaigns to center in a capillary way in the representative context.
We will be in all types of schools to communicate with students and to be known what types of IPR there are, their importance on the current economy and, most importantly, on the future economy, where they will be protagonists.
We want to engage in a path that aims to create something, with different point of views and information that will be brought, to increase the awareness that, in an economy pointed more and more to “create something”, it’s important to act in regard of IP.
We aim to create a reservoir of knowledge which will help to extend different agents’ know-how who were hit by illegal market, so we can counteract more effectively this phenomenon.
We want to interact with citizens and business operators planning local events which will help to spread the knowledge about IPR.
INDICAM in Italy, ANDEMA in Spain, and UNIFAB in France, are together in this project to increase anti-counterfeiting culture and to increase awareness of illegal market’s implications, not only in Italy and Europe, but in the whole world!
INDICAM represents more than 150 companies, for a total of 2.5% of the Italian PIL. Businesses, professional studies and other organizations are INDICAM’s members and they’re commit to fight the counterfeiting of brand’s products and they’re commit to enhance IP. Through the study and analysis of illegal’s dangers and IPR’s violations, the association wants to identify the most effective and innovative trends, solutions and techniques to raise awareness and the protection of IPR titles.
ANDEMA, in Spain, is a non-profit association representing companies from a range of sectors. At present, it has over 70 members, all united by a common cause: the protection of Industrial Property Rights both in Spain and at European and global level.The aim is to increase awareness in the wider community of the value of brands for the economy, employment as well as for consumer health and safety.
UNIFAB funded in 1872, l’Union des Fabricants is a French recognized public-interest organization. Itincludes more than two hundreds enterprises from all sectors of activity. Unifab promotes the protection of intellectual property fighting against counterfeiting. It carries lobbying, training dedicated to public powers and companies at a national and international level and awareness operations.
Together fight against counterfeiting
Alicante
Alicante is the city situated the European Service of the industrial property ( EUIPO), it was always an open city, both for the trade and for the tourism which grant to the visitors a range of prestigious hotels, recognized restaurants and a good quality global trade. Alicante knows perfectly, the value of the commercial defense against the diverse threats, this protection is translated by an authentic and respectful image.
Consequently, Alicante did not hesitate to subscribe to the project “AUTHENTICITY” by signing in December, 2015 the agreement of cooperation with the ANDEMA, the UNIFAB and the INDICAM for which it became the first city “AUTHENTICITY”” in Spain and in Europe.
Ravenna
Cervia
Paris
Capital of France, one of the cities the visited to the world … Paris is the first city of the hexagon has to make its entrance to the project “AUTHENTICITY”. Strong of its actions and the implementation of measures to protect the authentic and clean the distribution networks of walked type. Its efforts and the average presses make of her an exemplary pupil in the promotion of intellectual property rights.
Alicante
Alicante is the city situated the European Service of the industrial property ( EUIPO), it was always an open city, both for the trade and for the tourism which grant to the visitors a range of prestigious hotels, recognized restaurants and a good quality global trade. Alicante knows perfectly, the value of the commercial defense against the diverse threats, this protection is translated by an authentic and respectful image.
Consequently, Alicante did not hesitate to subscribe to the project “AUTHENTICITY” by signing in December, 2015 the agreement of cooperation with the ANDEMA, the UNIFAB and the INDICAM for which it became the first city “AUTHENTICITY”” in Spain and in Europe.
Rome
An important key to the creation of those activities of awareness on the territory is the support of the Ministry of Economic Development, that it has signed a Plan of Action with Rome Prefecture so that citizens and tourists can feel they belong to an honest framework.
Malaga
After Alicante, this city joined this initiative becoming the second “AUTENTICIUDAD” to obtain the recognition badge that will help, like the other authenticities, to support the efforts that make these cities quality places committed to marks and consumer protection.
AUTHENTICITY has its roots in different studies, which permit to give a general overview on intellectual property, young generation's perception and european view.
The European Observatory on infringements of Intellectual Property Rights (the Observatory) was created to improve the understanding of the role of Intellectual Property and of the negative consequences of Intellectual Property Rights (IPR) infringements.
AUTHENTICITY bases its strength on a double view.
On one side it looks to problems touched by an European and community point of view, also thanks to EUIPO (European Intellectual Property Office) support; on the other side with a more territorial print,
that helps promotional and awareness campaigns to center in a capillary way in the representative context.
In 2015 the EUIPO through the European Observatory on Infringements of Intellectual Property Rights, produced the Intellectual property rights and firm performance in Europe report, which indicated that 9 % of European small to medium-sized enterprises (SMEs) register IP Rights (IPRs).
Subsequently, the Office commissioned an external contractor, GfK, to conduct a study called IP SME Scoreboard to provide more insights and evidence as to why SMEs do or do not register IPRs, what problems those who register encounter and how they think such problems could be solved in the most efficient manner.
Operational and technical support, monitor and report, facilitate and coordinate, harmonisation and stardisation, raise awareness and train...
Via Serbelloni 5,
20122 Milano
Ph. +39 02 76 014 174
Fax + 39 02 76 014 314
C/ Ribera del Loira, 12
28042 Madrid
Ph. +34 91 590 69 39
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16 rue de la Faisanderie
75116 Paris
Ph. +33 01 56 26 14 03
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